Built on 20 years of innovation and integration know-how, Tobii’s eye tracking, attention computing, and AI technologies deliver critical value to manufacturers and automotive suppliers throughout the vehicle lifecycle — from research, UX/design and production, to buyer and driver experiences. Many automotive industry labs rely on our technologies to carry out non-invasive behavioral research. Using eye tracking enabled glasses or VR headsets, OEMS and designers gain objective and data-based feedback throughout the design process. The same technology provides showroom designers with feedback about premium layout and advertising placement. And once a vehicle is in use, our technology can leverage driver-facing cameras and signals from a range of vehicle sensors to generate alerts and warnings when drivers show signs of dangerous behavior.  


Driver monitoring systems

Research shows that two-thirds of drivers are distracted in the seconds before an accident. Speeding, driving under the influence, drowsiness, and distraction are among the main contributory factors, and sudden incapacitation has become a growing issue as our populations age. To address the issue, countries around the world are adopting the concept of Vision Zero — no deaths or serious injuries on roads — bringing new regulations into force that mandate the use of driver monitoring systems (DMSs) in all vehicles. These systems leverage signals from a range of vehicle sensors, like the speedometer and driver cams, to generate alerts and warnings when drivers show signs of dangerous behavior. Tobii DMS is a modular in-vehicle middleware application that delivers customizable feature signals about driver state in real time.

Menu Menu
Hi! We have optimized our site to make the most of new web features. For the best experience, please use a modern web browser.