Look. Earn. Learn.

Look. Earn. Learn.

Participate in our VR data collection and get a 300 SEK voucher from GoGift.se. You get to try some cool tech and help us make sure technology remains inclusive.

Participate in our VR data collection and get a 300 SEK voucher from GoGift.se. You get to try some cool tech and help us make sure technology remains inclusive.

Who can participate?

We are looking for people aged between 18 and 60. It doesn’t matter how good your eyesight is, if you wear glasses, contact lenses, or if you have had correctional laser surgery.

Why participate?

Eye tracking helps people interact with machines in a way that feels natural. It allows you to control devices just by looking at them — a life-changing experience for some. We need people like you to train our algorithms, so that we can future-proof our technology and make sure that our products remain inclusive.


We will run data collection in Stockholm throughout July and August 2021. 

What you can expect

What you can expect

The process takes about half an hour to complete, which will take place at our headquarters in Danderyd, Stockholm (or at another location in the city). You’ll wear a special Tobii VR headset and our operators will be there to guide you through the procedure.

First, we calibrate the device for your eyes and then we run the data collection sequences

Follow the dot

Follow the dot

All you need to do is sit still and follow the dot as it moves around the screen.

How to participate

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1) Sign up via the form below​
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2) We'll email you a consent form and a booking link
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3) Sign the form and book a time that suits you
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4) Come to the data collection
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5) We collect the data
Tobii office in Danderyd

Karlsrovägen 2D
S-182 53 Danderyd


Putting your data to good use

Putting your data to good use

Eye tracking data provides unique insights into human behavior and conditions, digitalizing the way people interact with machines and devices. Many of our partners have made amazing products based on this technology, including:

  • Augmentative and alternative communication (AAC) devices, which provide a means of communication for people with speech and movement disabilities. 
  • Rapid and unbiased assessment of reading capabilities.
  • Detection and treatment of lazy eye (a condition that affects about 4 million children every year).
  • Assessment of traumatic brain injury, attention deficiencies, and neurodegenerative diseases, such as Parkinson’s. 
  • Cognitive load assessment and drowsiness detection.  


Our technology works for most people, but the edge cases — where it doesn’t work — are interesting for us because the more of these cases we can solve, the more inclusive our technology becomes. However, to enable our technology to learn, it needs to know a lot more about the data. Aspects that affect how our technology work include the relative brightness of the color of your eyes in comparison to the color of your pupil, details about the kind of sight correction you may have, the shape of your eyelids, and whether you have heavy eyelashes. Skin tone can have an impact because eye tracking calculates metrics using reflected light, which varies depending on whether you are light, medium, or dark skinned. 

Your safety is our priority. We are keeping up with the latest recommendations from the Public Health Agency of Sweden (Folkhälsomyndigheten). Our operators wear masks, equipment and surfaces are disinfected between participants, test rooms are well ventilated, and only a minimum of our staff are present at the office.
Absolutely! The test location and tests are open to everyone.

To ensure a representative statistical distribution, we take one set of measurements from each person. You can participate in different kinds of data collections, but only once per campaign. So we may contact you in the future when we need to collect data to test different technologies. 

We are looking for participants between 18 and 60 years old.
Absolutely. The eye tracker uses cameras and near- infrared light (which is practically invisible to the human eye). Infrared light is present all around you, in sunlight as well as other sources of everyday illumination and it’s harmless.
Unlikely — even if you have experienced motion sickness with VR before. VR motion sickness is usually caused by the delay in graphical processing of highly-intense content. Our follow-the-dot test is very simple and doesn’t cause the kinds of delays typically associated with VR applications.
Tobii handles data in accordance with the General Data Protection Regulation (GPDR), which includes strict rules for how personal data is handled and stored, including your right to be forgotten. Tobii uses the data collection to train and develop our algorithms and technology, with the aim of improving our products and services. Personal data will not be processed for any other purpose. Personal data may be shared within Tobii AB and with other companies in the same corporate group as Tobii, but never to anyone else (we may instruct third parties to process the Personal Data on our behalf strictly in accordance with our instructions). We treat your Personal Data in accordance with applicable data protection laws, and fully respect your privacy. See our privacy policy here

Tobii treats Personal Data in accordance with applicable data protection laws and fully respects the privacy of data subjects.

As part of Tobii’s work to enhance privacy protection, Personal Data will, to the extent practically possible, be stored in Tobii systems in a pseudonymized manner. This means that the data we collect is stored separately from your name and contact information.

Curious about what we do at Tobii?

Short facts about Tobii

  • Founded 2001 in Sweden
  • 1200 employees
  • Revenue: SEK 1,501 million (2019)
  • Listed on Nasdaq Stockholm (TOBII)
  • Offices in Sweden (headquarter), United States, China, Japan, Germany, United Kingdom, Norway, Ukraine, Chile, Taiwan and South Korea.
  • Top rated employer in both Sweden (Universum 2019) and Pittsburgh (Top Work Place by the Pittsburgh Post-Gazette 2016-2019).
  • Polhem Price 2015 for eye tracking

Read articles from our blog

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In this first post of our spark series, Tobii's Johan Bouvin talks about the healthcare use case — looking at the convergence of VR and eye tracking, the benefits for healthcare, and some of the tools available to accelerate innovation.

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Cognitive performance through decades of life — test, analyze, refine, repeat

This first post in the series an eye for innovation, Tobii's Maggie Ma sits down with Dr. David Martin, chief scientist at Apeiron Life to talk about cognitive health and how they intend to bring sports research to the masses using the VR application built by REACT Neuro, which leverages eye tracking to measure reaction times.

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Announcing Tobii Horizon — gearless head tracking

First shipping on the Lenovo Legion 7, Tobii Horizon is a software alternative to head tracking – no hats, no reflectors, no additional hardware. Designed for use on PC-laptops, Tobii Horizon leverages the in-built webcam to deliver 6DoF head tracking — straight out of the box!

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