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Healthcare, personal computing, and gaming are among the first sectors to adopt eye tracking in the development of their next-gen products and solutions.

A catalyst for innovation

In simple terms, eye tracking determines what a person is looking at, generating data about what captures their attention. Together with other biometrics and signals, this data becomes a catalyst for innovation, a way to enhance user experiences, to develop new services and innovative products.

Some examples of existing industries and their eye tracking applications include:

  • Personal computing — security and well-being
  • Healthcare — early detection of conditions and diseases and data-driven treatment and therapy
  • Virtual and augmented reality — data-enhanced experiences
  • Industrial — remote collaboration, live expert assistance, and automated reporting.
  • Gaming — learn from the pros with highlighted streaming
  • Assistive technology — helping people communicate
eye-tracking-illustration

A catalyst for innovation

In simple terms, eye tracking determines what a person is looking at, generating data about captures their attention. Together with other biometrics and signals, this data becomes a catalyst for innovation, a way to enhance user experiences, to develop new services, and innovative products.

eye-tracking-illustration

Some examples of existing industries and their eye tracking applications include:

  • Personal computing — security and wellbeing
  • Virtual and augmented reality — data-enhanced experiences
  • Gaming — learn from the pros with highlighted streaming
  • Assistive technology — helping people communicate
  • Healthcare — early detection of conditions and diseases and data-driven treatment and therapy 
  • Industrial — remote collaboration, live expert assistance, and automated reporting.

Personal computing​

The evolution of smart, people-aware machines and devices has created a demand for applications that enhance the user experience.

Emerging solutions address the humanization of human-computer interaction. Finding ways to interact in a more convenient manner, with support for optimized power consumption, and additional ways to uphold privacy.

Tobii Aware is a PC solution that detects presence, attention, intent, and even user identity, helping employees to effortlessly uphold security policies. For more information, go to:

Healthcare​

Due to the significance of eye movement patterns in medical research, eye tracking has an important role to play in the detection and treatment of some of the world’s most prevalent diseases.

The healthcare industry has been a pioneer in the adoption of eye tracking technology. Embedding eye tracking in medical equipment has, for example, shown to deliver early and unbiased detection of disease symptoms. It can help to make machinery safer to operate, ensure resource-efficiency, and improve working conditions for medical staff. Significantly, eye tracking enables innovative solutions that improve quality-of-life and patient outcomes.

VR and AR

VR and AR devices can leverage eye tracking technology to enhance performance, and enable intuitive eye controlled interfaces that reduce reliance on hand controllers. Native eye tracking and advanced filters provide application developers with deep insights into human brain and vision, enabling innovative solutions in areas such as healthcare, neuroscience, and attention monitoring. 

Industrial​

The need for safe working environments and efficient production has resulted in a seismic shift in the use of technology in industry.

Much of the innovation in industry has focused on automation, digital transformation, and the ability to perform tasks remotely. Vehicle production, for example, has spearheaded the development of robot-controlled assembly lines. The remote machines of the mining industry are made possible through a combination of haptic control, 5G, and sensor technologies. The outcome is reduced need for people to work in hazardous environments and less repetitive monotonous movements all while maintaining or improving efficiency.

Gaming

Streamers, competitive esports players, and gamers worldwide are catching on to the possibilities of eye tracking, and how it can intensify the gaming experiences for both gamers and spectators.

For example, our technology enables streamers to improve engagement with their followers because it gathers gameplay metadata and analytics, such as a gaze heatmap, providing gamers with insights into their performance. 

Automotive

Built on 20 years of innovation and integration know-how, Tobii’s eye tracking, attention computing, and AI technologies deliver critical value to manufacturers and automotive suppliers throughout the vehicle lifecycle — from research, UX/design and production, to buyer and driver experiences. Many automotive industry labs rely on our technologies to carry out non-invasive behavioral research. Using eye tracking enabled glasses or VR headsets, OEMS and designers gain objective and data-based feedback throughout the design process. The same technology provides showroom designers with feedback about premium layout and advertising placement. And once a vehicle is in use, our technology can leverage driver-facing cameras and signals from a range of vehicle sensors to generate alerts and warnings when drivers show signs of dangerous behavior.  

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