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Healthcare, personal computing, and gaming are among the first sectors to adopt eye tracking in the development of their next-gen products and solutions. 

A catalyst for innovation

In simple terms, eye tracking determines what a user is looking at; what their intention is. Together with other biometrics, this intelligence becomes a catalyst for innovation, a way to enhance user experiences, a way to develop new services, industries, products, and markets.

Some examples of existing industries and their eye tracking applications include:

  • Personal computing — security and well-being
  • Healthcare — early detection of conditions and diseases and data-driven treatment 
  • Virtual and augmented reality — data-enhanced experiences
  • Industrial — remote collaboration, live expert assistance, and automated reporting.
  • Gaming — learn from the pros with highlighted streaming
  • Assistive technology — helping people communicate
eye-tracking-illustration

A catalyst for innovation

In simple terms, eye tracking determines what a user is looking at; what their intention is. Together with other biometrics, this intelligence becomes a catalyst for innovation, a way to enhance user experiences, a way to develop new services, industries, products, and markets.

eye-tracking-illustration

Some examples of existing industries and their eye tracking applications, include:

  • Personal computing—security and well-being
  • Virtual and augmented reality—data-enhanced experiences
  • Gaming—learn from the pros with highlighted streaming
  • Assistive technology—helping people communicate
  • Healthcare—early detection of conditions and diseases and data-driven treatment 
  • Industrial—remote collaboration, live expert assistance, and automated reporting.

Personal computing​

The evolution of smart, user-aware machines and devices has created a demand for applications that enhance the user experience.

This market segment is developing with emerging solutions addressing the humanization of person-computer interaction. Finding ways to interact in a more convenient manner, with support for optimized power consumption, and ways to uphold privacy.

Tobii Aware, for example, is a PC solution that detects presence, attention, intent and even user identity, helping employees to effortlessly uphold security policies. For more information, go to:

Healthcare​

Due to the significance of eye movement patterns in medical research, eye tracking has an important role to play in the detection and even treatment of some of the world’s most prevalent diseases.

The healthcare industry has been a pioneer in the adoption of eye tracking technology. Embedding eye tracking in medical equipment has, for example, shown to deliver early and unbiased detection of disease symptoms. It can help to make machinery safer to operate, ensure resource-efficiency, and improve working conditions for medical staff. Significantly, eye tracking enables innovative solutions that improve quality-of-life and patient outcomes.

VR and AR

This market segment has many names, including eXtended-, cross-, any-, or mixed-reality. Whatever your preference, VR and AR applications utilize sensor technology to enhance the range of experiences from virtual to augmented reality and everything in between.

Industrial​

The need for safe working environments and efficient production has resulted in a seismic shift in the use of technology in industry.

Much of the innovation in industry has focused on automation, digital transformation, and the ability to perform remote tasks. Vehicle production, for example, has spearheaded the development of robot-controlled assembly lines. The remote machines of the mining industry are made possible through a combination of haptic control, 5G, and sensor technologies. Generally, the outcome is reduced need for people to work in hazardous environments and less repetitive monotonous movements all while maintaining or improving efficiency.

Gaming

Streamers, competitive Esports players, and gamers worldwide are catching on to the possibilities eye tracking enables, and how it can intensify the gaming experiences for both gamers and spectators.

Eye tracking, for example, enables streamers to improve engagement with their followers. Because eye tracking gathers additional data about gameplay independent of the game, analytics, such as a gaze heatmap, can help gamers to reach a deeper understanding of their performance.

Automotive

Built on 20 years of innovation and integration know-how, Tobii’s eye tracking, attention computing, and AI technologies deliver critical value to manufacturers and automotive suppliers throughout the vehicle lifecycle — from research, UX/design and production, to buyer and driver experiences. Many automotive industry labs rely on our technologies to carry out non-invasive behavioral research. Using eye tracking enabled glasses or VR headsets, OEMS and designers gain objective and data-based feedback throughout the design process. The same technology provides showroom designers with feedback about premium layout and advertising placement. And once a vehicle is in use, our technology can leverage driver-facing cameras and signals from a range of vehicle sensors to generate alerts and warnings when drivers show signs of dangerous behavior.  

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