See how eye tracking works

To illustrate what you can do with eye tracking in our Concept Validation Tool, one of our developers has created a short film. Using just his eyes as a control mechanism — visualized in the video by the blue bubble — he shows how to select objects, zoom, pan, and carry out a quality inspection. 

Try it, you might like it...

As the saying goes, you don’t know if you like something until you’ve tried it — and this is certainly the case for eye tracking. The potential of eye tracking often remains unclear until you physically connect an eye tracker to your device and start using your eyes to control things. 

Our Concept Validation Tool helps you get to that point without having to do any application development. 

But before you can use the tool, you need to get an eye tracker and configure it. If you already have one, you’re all set! You can skip straight to Step #3 — Download the Concept Validation Tool
Get an eye tracker​
To start with, we suggest you purchase an eye tracking peripheral, such as the Tobii Eye Tracker 5. Further down the line, when you’ve defined your product and refined your requirements for it, you may want to continue development with one of our enterprise solutions, be it a peripheral or an integration platform along with associated development kits. But for validation purposes the Tobii Eye Tracker 5 is perfect. Purchase an eye tracker from Tobii Gaming

Are you eligible for a loan?
We may be able to lend you an eye tracker for testing purposes. If you think you might be eligible, get in touch through our  Contact us form

Connect and configure​

Our peripherals connect to other devices through a USB port. You can configure your eye tracker with the Tobii Experience App, which starts automatically a few seconds after you plug the peripheral in.

To troubleshoot any setup issues, refer to this article on our support portal:

Download the Concept Validation Tool​
The tool gives you instant access to our eye tracking demo that includes features such as:
  • Select an object by looking at it
  • Zoom, scroll, or pan across the screen with head or eye movements
  • Perform a quality control check by ensuring that you look at all areas on a screen
  • Stop an action when you are distracted.


Image selection

Use gaze to select

Button actions

Use gaze to select

Quality control / security

Verify all corners

Image carousel

Use gaze to select

Zoom, pinch, and pan

With gaze


With head movement

Add safety

When you're not looking

Understanding eye tracking

How it works

Placed on or within a device interface eye tracking captures a person’s eye movements to calculate a range of useful data points including presence, attention, and gaze point as well as the position of a person’s eye and pupil size. An application can leverage this data for device interaction or provide value by solving a problem.

Does eye tracking add value?

Fundamentally, there are two things you can do with the data eye tracking generates: use it to control a device, or leverage eye movement to automate tasks.

For example, you can use a person’s gaze to control object selection, scrolling, zooming, and panning across a screen. You can use the data about whether a user is present and focused on the screen to prevent a critical maneuver if the user is looking away from the screen. You can automate security measures based on presence and attention. Or you could leverage eye movement in health and wellbeing applications such as gauging reading difficulties, assessing the onset of various Parkinsonian disorders, and evaluating conditions like traumatic brain injury and ADHD.

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