Understand user intention—devices and machines equipped with eye tracking are aware of user focus. This knowledge can be leveraged to create intuitive user experiences for any computing system. It is fundamental to the creation of humanized technology.
Create new user experiences and natural user interfaces—on its own or by combining eye tracking with other input mechanisms, such as, keyboards, mice, joysticks, touchpads, and voice commands.
The addition of eye tracking to machines makes interacting with them seem more natural and engaging than with conventional interfaces. Think about how you identify and select icons on your screen. If the computer automatically identifies the icon you want to select by using your gaze point, the need to grab and point with a mouse becomes redundant. Eye tracking data is a way of digitalizing the way we communicate with machines and automating manual tasks.